Summary – Digital Project Manager CV

A bilingual Digital Project Manager and Web Marketing Consultant.
I’m versatile, creative, with a keen eye for detail, energy-driven and results-oriented. I have strong relationship building skills with customers and stakeholders and the awareness of business needs, due to my university degree in business and my Master in Marketing Communication. I want to work in an innovative and technology driven company, in order to contribute with my expertise and my organizational skills to new challenging achievements.
I have many years of working experience in web developing on Open Source platforms (LAMP) and e-commerce (Magento). I’m specialized in digital strategies (SEO, SEA, social media, mobile), project management for web projects (e-commerce). I’m Prince2 Practitioner and Scrum Product Owner certified.



2014 – Prince2 Practitioner certificate, Axelos
2014 – Certified Scrum Product Owner (CSPO) at, Scrum Alliance
2001 – Master in Marketing Communications, at Istituto Superiore di Comunicazione in Milan, Italy (ISC, now part of IED – Istituto Europeo di Design).

1997 – Bachelor in Economics and Business at the University of Salerno, Italy, scoring 105 out of 110 points. (WO).
1989 – Liceo Scientifico P.S. Mancini di Avellino (VWO).


-Italian: native

-English: advanced, with different courses in the U.K., and Business English in Malta.


2009 to present – Digital Project Manager Senior at Primi Sui Motori, SPA – Modena, Italy

-Management of about 60 customers accounts per year for Digital Projects (SEM/SEA, Magento E-commerce, Mobile, SMM) for a portfolio of 2 Million €.
-Inception and scope definition, execution and control of digital projects assuring the respect of costs, quality, scope and timescale, managing internal and subcontractor’s teams. E-commerce Optimization and A/B tests.
-Web marketing analysis and multi-channel approach in WM planning, KPIs.
-Management, coaching and support of junior web project managers.
-Business development support to the sales force for medium and large company leads, sales meetings for presentations and sales negotiations.

June 2008 – November 2009 – Account Manager at Loop S.r.l. – Bologna, Italy

-Business development to sell innovative services such as interactive equipment for trade shows, 3D digital movies, motion capture and advanced creative solutions.
-Business meetings and sales appointments in large-sized companies for tailored communications projects.
-Editing of the company profile and sales marketing support.

November 2001 to November 2009 – On my Own – Freelance web marketing consultant, web project manager and webmaster – Bologna, Italy

-Web marketing communication, web identity analysis and SEO consultancy.
-Developing customized websites for small-medium sized companies in PHP/XML.
-Managing a virtual Linux CentOS server. Configuration of gateways for credit cards.
-Project Manager for customers, coordinating external resources (web designers).

November 2002 to March 2007 – Web Portal Consultant at Eni S.p.A – Bologna.

Handling internal Corporate accounts for web projects. Coordination of a small team of web designers. Website analysis, project management. Configuration, design and set-up of BroadVision CMS. Web Content Management training for Communication Office.

November 2001 to November 2002 – WEB Developer at Unit s.r.l. – Bologna

Production of medium-sized company and community website ( Web developer using ASP+IIS+MS SQLServer, HTML and DHTML, Photoshop.

May 2000 to November 2001 – E-Commerce Costumer Care in 2000 ShopCenter (later Vizzavì) at Vodafone-Omintel S.p.A – Bologna.
Supervisor for inbound and outbound e-commerce support via email, chat, phone calls.


-Project Management Methodologies: Project Management Methodologies: Prince2 Practitioner at AXELOS Global Best Practice – License n. GR634003783NC / Certified Scrum Product Owner at The Scrum Alliance – License n. 000323908 Public Profile: / Six Sigma Yellow Belt – 6sigmastudy, License n.59990.
Web marketing: Google Adwords and Facebook ads (SEA), search engine. optimization (SEO), Google Analytics, Google Webmaster Tools, SemRush, Ahrefs, social media marketing, email marketing, web communication issues (usability, A/B test, eCommerce optimization, brand identity, look & feel, neuromarketing, call-to-action) and mobile marketing.

-Client-Side languages: HTML 5/4/HTML, CSS, Javascript, JQuery, Ajax, Smarty.

-Server-side languages: PHP5, XML, XSL, XSLT, RSS, ASP, PERL, RMS.

-Server-client communication standards: XML,WDSL, SOAP, JSON.

-Paradigms for web developers: OOP (object oriented programming), MVC, models of pattern design for enterprise architectures, Agile/SCRUM and Prince2 methodology.

-Web server application: Apache 2 Server, Microsoft IIS.

-Database: MySql, MS SQL Server 2000, Microsoft Access.

-Frameworks: Zend Frameworks, GIT.

-CMS Open Source: (in PHP) Joomla, WordPress, Drupal, Moodle E-learing.

-E-commerce: Magento, Zen-Cart, VirtueMart for Joomla.

-CMS for Enterprise Portal: BroadVision, IBM LWWCM, InterWoven.

-Software for web editing: Eclipse, Dreamweaver, Photoshop, Fireworks, Flash.

-O.S. Windows XP/7/8, CentOS, Mac OS, Microsoft 8 Professional, MS Dynamics.

-Software SOHO: Microsoft Word, Excel, PowerPoint, Project, Access, Pencil Project.

Personal skills:

-Ability to cope under pressure managing and prioritizing different tasks.

-Problem-solving and decision-making attitude.

-Strong ability to remain focused on long term project objectives.

-Team player and can do attitude, able to work on own initiative.

-Assertive, adaptable and creative.

-Strong relationship-building skills and strong cultural awareness.

Social activities and hobbies:

2005 – Acting for the theatre and course of cinema: screenplay, filming, editing.
1992 – President, Secretary, Treasurer. of LEO (Leadership Experience Opportunity) Club Avellino – Junior club of Lions Club International – 108Y District.
1991 – Member of AIESEC International – Association of Students of Economics.